Watch: Has your rental property been sitting on the market too long? See what may be preventing it from renting and what you can do differently.

Has Your Rental Property Been Sitting on the Market for 60+ Days?

If your Central Florida rental property has been sitting on the market for 60 days or longer, it may be time to ask an important question:

Today's rental market is more competitive than it has been in years. That doesn't mean every property should rent immediately, but it does mean your property manager needs to understand the current market and know how to adjust when a property isn't performing.

At Elliott & Eijo Group at S&D Real Estate Services, we manage more than 400 rental properties, have more than 23 years of property management experience, and our current rental inventory averages less than 30 days on market.

If your property has been sitting for 60, 90, or even 120 days, simply waiting may not be the best strategy.

Save 25% on Our Leasing Fee

Switch to Elliott & Eijo Group and receive 25% off our standard leasing fee.*

Our standard leasing fee is 50% of one month's rent. This special offer reduces the cost of making a change while giving your property a fresh leasing strategy.

Before you give your listing another 30 or 60 days, consider what may be preventing it from renting.

The Rental Market Changed. Did Your Property Manager?

A few years ago, rental demand was so strong that homes could rent quickly even when the pricing, condition, or marketing wasn't perfect.

That market has changed.

Today's tenants have more choices. They can compare dozens of properties online before scheduling a showing. Successful leasing now requires close attention to price, condition, presentation, marketing, showing activity, and tenant feedback.

Some property managers became accustomed to an easier rental market. When conditions changed, their strategy didn't.

1. Condition Matters

Quality tenants are looking for quality homes.

Dirty flooring, damaged paint, excessive wear, deferred maintenance, overgrown landscaping, or obvious repair issues can quickly send a prospective tenant to another property.

We evaluate each property's condition and identify issues that could hurt its ability to rent. We also perform a baseline property inspection to document the home's condition and provide an additional quality-control step before move-in.

The goal isn't to spend money unnecessarily. It's to identify the improvements that will make the biggest difference in the most cost-effective way possible.

2. Pricing Has to Reflect Today's Market

One of the biggest mistakes an owner can make is allowing a property to remain overpriced for months.

Sometimes owners are given an aggressive rental estimate when interviewing property management companies. It may sound great initially, but ultimately the market determines what a qualified tenant is willing to pay.

We research recently leased comparable properties and combine that data with our experience in the Central Florida rental market to recommend a competitive price.

Vacancy is a profit killer.

3. Your Property Needs to Stand Out Online

Today's rental search usually begins online. Your photos and presentation may determine whether a prospective tenant ever schedules a showing.

Depending on the property, our marketing can include:

• Professional-quality photography
• Custom property video tours
• Virtual staging when appropriate
• MLS exposure
• Major real estate and rental websites
• Exposure to real estate agents and their clients

As licensed real estate professionals, we also have access to the MLS, creating another avenue for prospective tenants to find our properties.

Our objective is simple: maximize exposure and make a strong first impression.

4. Someone Needs to Actively Manage the Listing

Putting a property online is only the beginning.

Our owners receive weekly Friday updates covering inquiries, showings, prospective tenant feedback, and overall listing performance.

If we're generating inquiries and showings, we know we're creating interest. If a properly prepared and marketed property isn't receiving enough activity, we need to determine why.

Sometimes the market is telling us the price needs to change.

A property manager should be willing to have that conversation rather than allowing the property to sit indefinitely.

Don't Let 60 Days Become 90 or 120

Extended days on market can create another problem.

Eventually, prospective tenants begin wondering:

There may be nothing wrong with the property, but excessive market time can create unnecessary concern.

We can't control the overall rental market, but we can control our strategy. We can improve condition and presentation, maximize marketing, analyze pricing, and respond to what prospective tenants are telling us.

Tried Selling and Now You're Considering Renting?

We're seeing more owners who listed their homes for sale, waited months without receiving an acceptable offer, and eventually decided to rent.

If that's your situation, you've already experienced the financial frustration of a property sitting on the market.

The last thing you need is another several months of vacancy because your rental strategy isn't working.

If you've decided to rent, you need a property manager who understands the current rental market, not the market we had several years ago.

Can You Switch Property Management Companies?

In many situations, yes.

If you're considering changing property managers, start by reviewing your current property management agreement.

Look for:

• Termination provisions
• Required notice
• Cancellation or termination fees
• Leasing-related obligations
• Other requirements for ending the relationship

Every agreement is different, so review your contract before making a change.

Once you understand your obligations, we can discuss your situation and help determine the best way to transition management.

What If I Already Have a Tenant?

You don't have to wait until your property becomes vacant to change property managers.

Elliott & Eijo Group regularly takes over tenant-occupied properties. We coordinate the transfer of important information such as the existing lease, tenant ledger, security-deposit information, property records, keys, and tenant documentation.

Our goal is to make the transition as seamless as possible for both the owner and tenant while we take over the day-to-day management responsibilities.

Experience Matters in a Difficult Market

Property management looks easy when the market is easy.

Difficult markets are when experience, communication, systems, and the ability to adapt become much more important.

Elliott & Eijo Group has more than 23 years of property management experience and oversees more than 400 rental properties. We've operated through different real estate cycles and continually evaluate industry best practices to improve our processes.

Our goal isn't simply to put your property online.

Your Property Has Been Sitting. Let's Find Out Why.

If your rental property has been available for 60 days or longer, you don't necessarily need another 60 days.

You may simply need a different strategy.

We'll evaluate your property's pricing, condition, presentation, marketing, and current competition and give you our assessment of what may be preventing it from renting.

Save 25% on Your Leasing Fee

Switch your property management to Elliott & Eijo Group and receive 25% off our standard leasing fee.*

Our standard leasing fee is 50% of one month's rent, making this an opportunity to reduce the cost of transitioning while putting a fresh strategy behind your rental property.

863-333-5161
mylakelandhome.com
info@mylakelandhome.com

*Promotional offer subject to eligibility and the terms of the property management agreement. Expires 1/1/27